Bahan Presentasi

RENCANA PEMBELAJARAN SEMESTER :

BAHAN PRESENTASI:

  1. 1. Introduction and Early Phases of Marketing Research
  2. 2. Defining the Marketing Research Problem and Developing an Approach
  3. 3. Research Design
  4. 4. Exploratory Research Design with Secondary Data
  5. 5. Exploratory Research Design with Qualitative Research
  6. 6. Descriptive Research Design Survey and Observation
  7. 7. Casual Research Design Experimentation
  8. 8. Measurement and Scaling Fundamentals and Comparative Scaling
  9. 9. Teknik Sampling Riset Pemasaran
  10. 10. Analisis Data dan Hasil Riset Pemasaran
  11. 11. Sampling Design and Procedures
  12. 12. Data Preparation
  13. 13. Frequency Distribution Cross Tabulation and Hypothesis Testing
  14. 14. Correlation and Regression

BAHAN PENGAYAAN:

  1. Blog Dosen 1
  2. Blog Dosen 2
  3. Blog Dosen 3

DAFTAR PUSTAKA:

  1. Buku 1
  2. Buku 2
  3. Buku 3

PENILAIAN:

  1. Kehadiran %
  2. Tugas %
  3. UTS %
  4. UAS %

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